THE LIVEMAX EXPERIENCE

LiveMaX was designed with a focus on user experience: for both students and professors. This is why:

• It is user friendly. Its intuitive interface is immediately understandable. In addition, there are video tutorials for all of its features to improve the student's experience and reduce the time the professor must devote to technology issues.
• It is engaging. To achieve this, it employs current gamification techniques. For example, the LiveMaX simulation runs every day, not only once a week. This provides a greater degree of realism, for in the real world neither the market nor competitors take a break while a company comes to a decision.
• Participants use a smart phone app to stay on top of their business and even make decisions. Thus, students receive daily information about their company and the market.
• In LiveMaX, students can download their customer base to perform data analysis. This opens up endless possibilities for statistics courses, predictive models, customer analytics, CRM, etc.