Business simulators typically simulate market behavior at the aggregate level. That is, there are no individual customers. Now, if you want your students to be able to understand the latest customer management strategies, then they need to be able to have them.
That's why LiveMaX is the first and only simulator that simulates the behavior of 50 million individual consumers. Each of them with their own personal characteristics and making decisions every day. Just like real life!
Now, your students will be able to manage a customer base as a source of value for your business.
Harness the power of AI to create a unique learning experience for your students. Using generative artificial intelligence, LiveMaX produces daily, business "articles" that combine key management concepts with real-time simulation data, commenting on what is happening with your students' companies! A much more engaging way to learn and apply key management concepts.
As in all simulations, your students access it through their computer. But in addition, LiveMaX is the first simulator to have an APP, which allows its students to access it from anywhere at any time and more importantly: they receive motivational and alert notifications every day, motivating them to make decisions.
And that's not all. LiveMaX is social! Now your students will receive "badges" to post on social networks according to their individual achievements in the simulator!
"LiveMaX engages students in such an important way that it makes them overflow with passion for marketing in every decision."
Prof. Clelia Pérez
Colombia
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