LiveMaX CONTENT

LiveMaX offers students a truly modern view of the discipline, as it is focused on today’s marketing challenges.

In addition to the traditional product, pricing, distribution, and mass communication strategies, your students will be able to put into practice concepts such as:

• Customer loyalty.
• Customer loyalty programs.
• Cross selling.
• CRM (Customer relationship management (CRM)).
• CX (customer experience management).
• One-to-one marketing.
• WOM (Word-of-mouth marketing).
• Internet Marketing (display, search, retargeting, social listening).
• Data analysis.
• IoT (Internet of things) integration.