LiveMaX is the first Marketing Simulation Game that works using microsimulation technology.
Existing simulators work by running an aggregate-level simulation, meaning that there are no "individuals" in those simulations. That works fine for traditional, mass marketing actions. However, it does not allow simulation of customer-focused strategies.
LiveMaX is the first Marketing Simulation Game that works using microsimulation technology. It actually simulates the behavior of each individual consumer in a market.
LiveMaX simulates a market with 50 million people, where each person has his or her own individual characteristics. LiveMaX is unique in its capacity to simulate the behavior of each one of these individuals based on their personal characteristics, the marketing communications they have received, their previous experiences with the company’s products, and even third-party feedback! In LiveMaX's world, people talk to each other, just like in real life.
LiveMaX is a web-based system. As a result it is accessible from anywhere with just a compatible web browser. Once a school licenses LiveMaX, the professor creates a simulation session and students enter the system on their own.
The process is designed to be easy for both professors and students. Contact us to learn more about LiveMaX's licensing options for your school.